A GOOD Promotion Plan of your website involves Search Engine Optimization [SEO]. SEO is a set of keyword placement strategies aimed at improving the rank of your site in the search engine results. The words or phrases used are how your customers find you.
An example of some SEO tasks are keyword research and placement of keywords and phrases in the [visible] page title tags, image alt tags, page content, in the H tags [title and subheadings on pages], as text hyperlinks and in the [invisible] meta tags which are in the code at the top of every page. The key is to write for the user, but use the words and phrase the searcher would use.
A BETTER Promotion Plan includes the Good Promotion Plan of SEO, and includes Search Engine Marketing [SEM], Social Media Marketing [SMM], Link Building, and Email Marketing.
The BEST Promotion Plan includes the Good SEO and Better SEO/SEM/SMM Promotion Plans and a weekly or monthly Maintenance, Monitoring and Analysis Plan.
Examples of Maintenance includes SEO [Search Engine Optimization] Maintenance; Monitoring Ranking Under Keywords; Traffic Analysis; Keyword Research and Refresh; Competitive Analysis to see what the competition is doing; adding Fresh Content, articles and specials; Web Page Analysis and reviewing copy for page views and SMM [Social Media Marketing].
A NOTE ON SPAM: We don’t eat it and we don’t do it!
Don’t forget about Conventional Marketing – all printed material [ads, business cards, postcards, flyers, storefronts must include you website and don’t forget to get involve in local organizations]